As the biggest package market in the world, America is an important target in foreign market expanding of Labthink. With its endeavor of more than two years, Labthink made gratifying achievements in America market. On the one hand, Labthink gained the well-known customers such as Canadian PEMLA, American Goodyear, Salvador CARTONESA, Guatemala OLEFINAS, Columbian COLORQUIMICA, Peru OPP FILM and Chilean. On the other hand, Labthink has advanced cooperative partners such as QUALITEST of North America, SODIMA of Middle America and PEPRESENTACIONES of South America.

 

It is true that these achievements are closely related with the hard word of Labthink’s foreign trade staffs and its cooperative partners. However, the fundamental reason should be the carrying out of brand building strategy.

 

Labthink attaches great importance in developing its enterprise culture. In terms of culture constructions, Labthink starts from three aspects: the first one is to introduce its unique business principle. All Labthink staffs take ‘simple’ as the highest standard of behavior and simplify everything by cutting out the superfluous, by gearing themselves to perfection, to customers, from time to time. Secondly, the visual discriminatory system built by Labthink with huge sums is elegant and solid, which impress people with great visual impacting. Thus the brand rebuilding work is successfully completed. Thirdly, Labthink attaches great importance to brand popularization. It spread its enterprise culture through highly personal strategy according to specific conditions of market. The series of work of culture construction deeply impressed American customers and paved the way for the agents’ working. Consequently, the enquiry number of Labthink websites and products is daily increasing.

 

As a manufacture of precision testers, Labthink is well aware that the development speed and stamina of brand is determined by its scientific and technological strength. Therefore, Labthink made laborious effort in building competitive core technology. In 2006, Labthink further increased its scientific investment. Based on the business principle of ‘seeking increasing perfection’ as well as the feedbacks and experience of customers, Labthink completed most of the updating work of products and this in turn greatly improved the applicability of Labthink products. The most proud thing is that Labthink has owned the production line for the full set of permeability testers in the world, which includes differential-pressure method gas permeability, equal-pressure oxygen permeability, gravimetric method water vapor permeability, humidity sensor method water vapor permeability, infrared water vapor permeability, electrolytic water vapor permeability and etc. It is through such powerful scientific and technological support that Labthink was able to help many American institutions and testing centers complete their design of future lab construction. The succeeding technology comparison, fund application and instrument purchasing are on the way without a stop.