The tedious efforts of Labthink in the past threes have witnessed the spreading of Labthink agents almost all over the European area. Moreover, Labthink has made several successful appearances in this market and gained many excellent cooperation partners.
Europe is one of the important markets in Labthink’s global strategy. To develop this market in rather a short time, Labthink has made careful and strict market analysis as well as an all-round marketing preparation.
The utmost thing for an enterprise is to constantly enhance the technical content and the internationalization level of its products. In terms of research, development and manufacturing technology of mechanical electric products, Europe, especially many EU countries, are in the world leading position. Moreover, the strictness of their demand on product safety and technology is universally acknowledged. To enter this market and to gain itself an opportunity of competing with these experts, Labthink poured great efforts into improving technical level and core competitive power. Firstly, Labthink actively seeks for international cooperation to expand its vision. In September 2004, Labthink participated the international data comparison of global well-know permeability labs, which is organized by German Mecadi Lab. Labthink data proves to be the closest one to medium value, which laid a good foundation for their further cooperation. At present, the two parts have had further cooperation in aspects of data commutative testing, data comparison and material modifying service. Secondly, with its constant furthering of the research of package test theory and international standards and with the continuously strengthening of its research and development power, Labthink introduced a batch of instruments, with their manufacturing principle in accordance with international standards or internal standards of European leading enterprises, which paved the way for the settlement of Labthink products in Europe. Thirdly, according to the request of Europe market, Labthink completed UN authentication of all its products. All these measures laid the sound foundation for entering UN market.
Another thing Labthink has done is to launch a propagandizing campaign according to the situation of European market. First, according to the layout of European market, Labthink selected powerful international package exhibitions to find more opportunities contacting European customers. In big package events such as Spanish Barcelona Hispack2006 exhibition and Paris Forumlabo symposium, Labthink gave deep impression to the visitors. Secondly, in its contact with customers and its agents, Labthink carried out the principle of brand construction during every particular communication and tried their best to make the customers accept Labthink enterprise culture, all of which paved the way for a further cooperation. Thirdly, Labthink tries to open a multi-way communication channel. It opened the English edition website in a very early period to provide global customers with timely information, which has a simultaneous updating speed with that of the Chinese edition. In 2006, Labthink opened websites in small languages such as Japanese, French, Germany, Russian, Korean, Thailand, Italian, Spanish and Portugal, which can greatly help customers of those counties to correctly obtain Labthink information.
These efforts have reward Labthink with remarkable achievements in the European market. Labthink not only established good cooperation relations with international well known agents or customers such as IGT、Rycobel and Nanon A/S, but also set up its product image of strict design, advanced technology and excellent property, all of which established a good foundation for its further development in European market.
