Labthink Instruments Co., Ltd has a complete brand system, including company brand ‘Labthink’ and two product brands ‘PERME’ (‘博密’ in Chinese) and ‘PARAM’ (‘博每’ in Chinese).
Company Brand
‘Labthink’ was approved by the Trade Office of State Administration for Industry and
Commerce, People’s Republic of China, and became effective in May, 2006. In September
2008, ‘Labthink’ was approved by United States Patent and Trademark Office and came
into effective.
Interpretation: ‘Labthink’ is a creation by the English words ‘lab’ and ‘think’ to convey
the diligent company belief in deep thinking, exploring and creating as well as sharing the
most excellent testing techniques in the fields of testing theory research, testing instruments
R&D and testing services, based on lab construction.
Auxiliary Pictorial Symbolization
Interpretation: As the auxiliary pictorial symbolization, it enriches visual effect and unifies
visual image simultaneously. The symbol is made up of a block color lump and a yellow color
lump, which emphasizes the reference color of Labthink and embodies the upright,
conscientious and staid corporate culture.
Product Brand
Interpretation: ‘PERME’ is the product brand comes from English word ‘Permeability’,
representing all the permeability testing instruments.
Chinese Product Brand
Interpretation:‘博密’ is the Chinese product brand registered in China for the PERME series
of products. It expresses the enterprising and creative pursuit of Labthink, aiming at high
precision, high testing efficiency and high scientific content in the field of permeability testing
research.
Product Brand
Interpretation: PARAM comes from the English Word ‘parameter’, representing all the
instruments for physical property testing.
Chinese Product Brand
Interpretation: ‘博每’ is the Chinese product brand registered in China for the ‘PARAM’
series of products, and expresses the close attention of Labthink for every physical property
testing demand from clients and the pursuit of scientific and precise testing control solutions
for every parameter.
English Advertising Slogan
The slogan expresses the belief of Labthink to care about the clients’ demands for quality
testing control, bring Labthink professional advantages into full play, and provide specialized,
individualized and thorough services to the utmost.
The Chinese Advertising Slogan
The slogan expresses that Labthink, with attentive research, conscientious attitude and
global vision, is willing to provide the most valuable professional services for her clients, and
have further acquaintances and trusts of clients, partners and the society.